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Privacy Policy

Website Privacy Policy 

This website is operated by Saddle Trader Limited. We take your privacy very seriously therefore we urge you to read this policy very carefully because it contains important information about on: 

  • who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information, and how to contact us and supervisory authorities in the event you have a complaint. 

Who we are 

Saddle Trader Limited (‘we’ or ‘us’) collect, use and are responsible for certain personal information about you. When we do we are regulated under the General Data Protection Regulations which apply across the European Union (including the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws. 

The personal information we collect and use 

  1. a) Personal information you provide to us 

We collect the following personal information that you provide to us: 

Name Email Address Phone Number Location Payment Details 

Some examples of when we collect the information include: 

Registering an account Making Purchases Signing up to newsletters Entering our competitions Listing an advert 

  1. b) Personal information from other source 

We may receive information about you from other sources. This information includes: 

Third-party retailers 

We will add this information to the information we hold about you for the following purposes: 

retailers listing saddles on behalf of the client 

  1. c) Personal information you provide about third parties 

If you give us information about another person, you confirm that the other person has appointed you to act on their behalf and agreed that you: 

shall consent on their behalf to the processing of their personal data; shall receive any data protection notices on their behalf; and shall consent on their behalf to the transfer of their personal data abroad. 

  1. d) Cookies and similar technologies 

A cookie is a small text file which is placed onto your computer or electronic device when you access our website. Similar technologies include web beacons, action tags, local shared objects (‘flash cookies’) and single-pixel gifs. Such technologies can bemused to track users’ actions and activities, and to store information about them. We use these cookies and/or similar technologies on this website. 

for example we may use cookies to monitor and/or collect the following information: 

Pages a user uses Location Data Visitor Data 

This information helps us build a profile of our users. Some of this information may be aggregated or statistical, which means that we will not be able to identify you individually. 

On the first occasion that you use our site we will ask whether you consent to our use of cookies. If you do not, cookies will not be used. Thereafter you canopy-out of using cookies at any time or you can set your browser not to accept cookies and the website below tell you how to remove cookies from your browser. 

For further information on our use of cookies, please see our website cookie policy. 

For further information on cookies generally visit or 

How we use your personal information 

We collect information about our users for the following purposes: 

We identify you and manage any accounts you hold with us; process your order, conduct research, statistical analysis and behavioural analysis; carry out customer profiling and demographic analysis. 

Who your information may be shared with 

We may share your information with: 

Law enforcement agencies in connection with any investigation to help prevent unlawful activity. 

Alice Rose and Co – Our Marketing Agency 

We will not share you personal information with any other 3rd parties. 


We would like to send you information about products, services, offers, competitions and our business which may be of interest to you. Such information could be sent by post, email, telephone, text message or automated call. 

We will ask whether you would like us to send you marketing messages on the first occasion that you provide any relevant contact information (i.e. on purchase, signing up to a newsletter, entering competition etc). If you do opt in to receive such marketing from us you can opt out at any time (see “What rights do you have?” below for further information). If you have any queries about to opt out, or if you are receiving messages you do not want you can contact us using the details provided below. 

Whether personal information has to be provided by you, and if so why 

The provision of the following information is required from you: 

Name Location Payment Details Email Address Telephone Number 

This is to enable us to do the following: 

Name – For profile and payment Location – For Advert location Payment Details – To process orders Email Address – To set up account Telephone – Contact details 

We will inform you at the point of collecting information from you, whether you are required to provide the information to us. 

How long your personal information will be kept 

We will hold your personal information for the following periods: 

All kept for the duration of the account or advert 

These periods are no longer than necessary in each case. 

Reasons we can collect and use your personal information 

We rely on the following as the lawful basis on which we collect and use your personal information 



Legal Obligation 

Consequence of our use of your personal information 

The consequence to you of our use of your personal information is: 

You will be presented with adverts on our site which may match your locality; We will recommend products to you which we feel are most suited to your criteria selected. 

Keeping your information secure 

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. 

We will also use technological and organisation measures to keep your information secure. These measure may include the following examples: 

User account access is controlled by a unique username and password All data is stored on secure servers Payment details are encrypted using SSL 

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so. 

Indeed, while we will use all reasonable efforts to secure your personal data, in using the site you acknowledge that the use of the internet is not entirely secure and for this reason we can not guarantee the security or integrity of any personal data that are transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us using the details below. 

[email protected] 

Transfers of you information out of the EEA 

We will not transfer your personal information outside of the EEA at any time. 

Children and the validity of consent 

Where we obtain from any user we will take reasonable steps to ascertain whether the user isomer 13 years of agenda whether the child is sufficiently informed to give valid consent. If the user is not, parental consent will be requires to provide consent for the processing of any personal information. 

What rights do you have? 

Under the General Data Protection regulation you have a number of important rights free of charge. In summary, those include rights to: 

  • fair processing of information and transparency over how we use your personal information 
  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address 
  • require us to correct any mistakes in your information which we hold 
  • require the erasure of personal information concerning you in certain situations 
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those fata to a third party in certain situations 
  • object at any time to processing of personal information concerning you for direct marketing 
  • object in certain other situations to our continued processing of your personal information 
  • object to decision being taken by automated means which produce legal effects concerning you on similarly significantly affect you 
  • otherwise restrict our processing of your personal information in certain circumstances 
  • claim compensation for damages caused by our breech of any data protection laws 

For further information on each of those rights, including the circumstances in which they apply, see the Guidance form the UK Information Commissioner’s Office (ICO) on individuals rights under the General data Protection regulations ( data-protection-gdpr/individual-rights/) 

If you would like to exercise any of these rights please: 

  • email, call or write to us 
  • let us have enough information to identify you 
  • let us have proof of your identity (a copy of your driving licence, passport or a recent credit card/ utility bill) 
  • let us know the information to which your request relates 

From time to time we may also have other methods to unsubscribe (opt-out) from any direct marketing including for example, unsubscribe buttons or web links. If such are offered, please note that there may be some period after selecting to unsubscribe in which marketing may still be received while your request is being processed. 

Changes to the Privacy Policy 

This privacy policy was published on 15/06/2020 and last updated on 15/06/2020 

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website. we will also attempt to notify users of any changes by: 

By email 

Contacting us 

If you have any questions about this policy or the information we hold about you, please contact us by: 

email: [email protected] 

post: Copthorne House The ridings Newick East Sussex BN8 4SH