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Krystal is our CEO and founded Saddle Trader back in 2016, and has a family history of equestrianism dating back as far as the First World War.
Before creating ST Krystal has worked in sales, marketing, pr and the retail industries for many years, by introducing new solutions for effective growth and expansion.
When Krystal is not working she enjoys time with her two children Harri and Ana. Not to mention the long hours spent in the saddle in the Sussex countryside.
We want to provide outstanding products and services, which when combined, deliver value to each and every one of our customers.
Teamwork is also incredibly important to us - we work together across any boundaries to meet the needs of our customers and to help our company thrive.
We want to showcase respect for everyone. We value our people, encourage their development and reward their performance.
We want to promote Win-Win Partnerships. We treat our trade partners and suppliers with respect, fairness and integrity - expecting the same in return.
Our strong team comprises of experts within the industry with years of experience and skillsets that span into marketing, all the way through to sales and PR.
It's all about simplicity. We want to create a system which makes buying and selling saddles as hassle free as possible, with a transparent process which is as easy as 123.
As well as being a marketplace, we love the idea of bringing equestrians together to form a community of like-minded people who promote similar values.